Strategy
Set the direction first. Everything else follows.
We help you decide where you want to take your business and lay out the route to get there, with an assessment, a business plan or a fractional CMO who carries it out alongside you.
Free intro call
- 1Where you are today
- 2What defines you
- 3Where you want to go
- 4How to get there
- 5Action and follow-through
Your business works, but you feel it could grow more.
We show you where growth makes the most sense.
You’re doing a lot of marketing, but you can’t tell what’s working.
We sort out what to do, what to stop doing and how to measure it.
You’re about to start a business and want to get it right from day one.
We validate the idea and run the numbers before you launch.
Why we start with the business
What a lot of people call digital marketing is just one piece of marketing: promotion. Marketing starts earlier, with what you sell, who you sell it to, at what price and through which channels. You can’t answer those questions without looking at the whole business: the numbers, the operations and the team.
That’s why, instead of a stand-alone marketing plan, we build a business plan. That way, every move lines up with the route you chose.
You can’t control exchange rates, inflation or taxes. You can control how ready your business is to face them.
We’ve seen it since 2010: small businesses that work with a plan stop improvising and quickly stand out from the competition.
11,046small businesses analyzed across 46 studies. The finding: the ones that plan get better results.
Brinckmann, Grichnik and Kapsa, Journal of Business Venturing, 2010
+23percentage points more sales growth for businesses that wrote a plan.
Burke, Fraser and Greene, Journal of Management Studies, 2010
Formats
Assessment
Over two or three meetings, we take a deep dive into your business. A week later, we hand you a report with what we see: where you stand today, what opportunities you have and where it makes sense to start. If you sign on for a business plan or a fractional CMO within 30 days of receiving it, we credit its full cost.
Business plan
For your current company or the one you’re about to launch. It covers market and competition, business model and value proposition, sales and marketing strategy, operations, financial projections with a break-even point, risks and a roadmap. It helps you make decisions, gives your team a clear direction and lets you measure whether you’re on track. And it’s ready to show a partner, a bank or an investor.
Fractional CMO
You run your business. We’ll run your marketing.
We work as your own marketing department, bringing experience from large companies and small businesses alike, from the very first month and without you having to recruit a full-time hire. We carry out the plan, track it on a dashboard and adjust it when the market shifts.
| Essential | Active | Full | |
|---|---|---|---|
| Time | 8 hours a month | 16 hours a month | 32 hours a month |
| Meetings | Twice a month | Weekly | Weekly, plus your leadership meetings |
| Plan | Quarterly, with goals | Quarterly, adjusted monthly | Annual, with a marketing budget |
| Vendors | We review their work | We coordinate them | We direct agencies, freelancers and your in-house team |
| Reporting | Monthly report | Monthly report and dashboard | Dashboard, monthly report and a quarterly presentation to leadership |
Essential
- Time
- 8 hours a month
- Meetings
- Twice a month
- Plan
- Quarterly, with goals
- Vendors
- We review their work
- Reporting
- Monthly report
Active
- Time
- 16 hours a month
- Meetings
- Weekly
- Plan
- Quarterly, adjusted monthly
- Vendors
- We coordinate them
- Reporting
- Monthly report and dashboard
Full
- Time
- 32 hours a month
- Meetings
- Weekly, plus your leadership meetings
- Plan
- Annual, with a marketing budget
- Vendors
- We direct agencies, freelancers and your in-house team
- Reporting
- Dashboard, monthly report and a quarterly presentation to leadership
On the Active and Full plans, we also represent you in meetings with clients and vendors, keep an eye on the budget and analyze your sales and purchasing.
If you continue with our fractional CMO service after the plan, we take half of what you paid for the plan off your first six months.
Starting a business?
Starting a business is one of the biggest decisions you’ll ever make. We’re with you from the idea to the launch:
Start my business- We validate the idea: whether there’s a market, who your customer is and who you’re up against.
- We build the business model and run the numbers: how much you need to invest, where your break-even point is and when you’ll earn back your investment.
- We define your value proposition and your brand.
- And if you’d like, we build what you need to go to market: your website, your campaigns and your first promotions.
+16%higher odds that the business is viable when the founder writes a plan.
Harvard Business Review, 2017
How we work
Where you are today.
Your business, your market and your competition.
What defines you.
Your values, your offer and what sets you apart.
Where you want to go.
Specific, measurable goals.
How to get there.
Strategies and an action plan.
Action and follow-through.
We put it into practice, measure and adjust. Then the cycle starts again.
Frequently asked questions
What’s the difference between an assessment and a business plan?
The assessment shows where you are and what’s holding you back. The plan defines where you’re going and how to get there.
Do I need a plan to hire your other services?
No. You can hire any service on its own. A plan just makes sure every move points in the same direction.
How long does it take?
The assessment takes a week after the last meeting. A business plan usually takes up to three months, and much of that depends on how quickly we can gather information about your business.
What happens to the plan when the market changes?
A plan isn’t a document to file away. With a fractional CMO, we track it on a dashboard and adjust it as things change.
Do you work with businesses in any industry?
Yes. That range is part of our experience.
How much does it cost?
The assessment and the business plan each have a fixed price, agreed before we start. The fractional CMO service is a monthly fee based on the plan you choose. If you sign on for a business plan or a fractional CMO within 30 days of receiving your assessment, we credit its full cost. And if you continue with a fractional CMO after the plan, we take half the cost of the plan off your first six months. Tell us about your business and we’ll send you a written proposal with the exact price, no strings attached.
Who's behind the work
The team is led by Ignacio Zúñiga, who brings nearly 30 years of marketing experience with multinationals such as Citibank, The Walt Disney Company and Accenture, as well as with small and midsize businesses across many industries.
Learn more about Ignacio ZúñigaPairs well with
Websites
The first step to putting your plan into action.
Learn moreDigital campaigns
To reach your audience with the goals we set in your plan.
Learn more
Shall we start with the direction?
What happens next
- You reach out, on WhatsApp or through the form.
- We get on a free, 45-minute video call: you tell us what you want to achieve, and we tell you how we can help.
- If we need a deeper look at your business, we'll suggest an assessment. If you sign on for a business plan or a fractional CMO within 30 days of receiving it, we credit its full cost.
- We send you a written proposal with the exact price.
We reply within 24 hours, Monday through Friday.
Thanks! We got your message. We'll get back to you within 24 hours, Monday through Friday.