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Automation & AI

Never leave an inquiry unanswered.

An agent that answers on WhatsApp instantly, even at night and on weekends, and hands the conversation to you or your team when needed. Plus automations that take the tasks you repeat every day off your plate.

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  • Customers message you at night or on weekends, and you reply late.

    The agent answers right away and leaves the inquiry organized for when you’re back.

  • You answer the same questions every day.

    The agent answers them, using the information you give it.

  • You spend hours entering data, sending reminders or following up.

    We automate it so it happens on its own.

Speed matters: in a study of more than 15,000 web inquiries, the ones answered within 5 minutes were 21 times more likely to move forward than those answered after 30. (MIT, 2007)

What we do

  • Customer service agents

    On WhatsApp, Instagram and your website.

    • They answer frequently asked questions: hours, prices, shipping, payment methods.
    • They take orders, appointments and reservations.
    • They send you the details of each inquiry, neatly organized.
    • They hand off to a person when needed.
  • Automations

    • No more copy and paste: inquiries from your website or your campaigns go straight into a spreadsheet or your system.
    • Appointment and payment reminders.
    • Follow-ups on quotes you’ve sent.
    • Alerts when an order or a sale comes in.
    • Reports that build themselves.

Everything includes: setup with your business information, testing before launch, adjustments during the first month, and ongoing monthly support and maintenance.

How we work

  1. 1. We find where your time goes.

    What people ask you, which tasks you repeat and which tools you use.

  2. 2. We design the solution.

    What the agent answers, what gets automated and when a person steps in.

  3. 3. We build it and test it.

    With real cases, before your customers ever see it.

  4. 4. We launch and fine-tune.

    We review the conversations and improve it month after month.

Frequently asked questions

Will my customers know they’re talking to an agent?

Yes. It introduces itself as your business’s assistant and, when needed, hands the conversation to a person.

What if it gives a wrong answer?

No agent is infallible. That’s why we train it only on your business information, set clear limits and, whenever it’s unsure, it passes the inquiry to a person. We also review the conversations to keep improving it.

Does it work with the tools I already use?

It works with spreadsheets, booking systems, online stores and most common tools. If one can’t be connected, we’ll tell you before we start.

Are there any extra costs?

WhatsApp charges for messages your business starts, such as reminders or promotions; replies to your customers’ inquiries are free. That account stays in your name, and Meta bills you directly. AI usage is included in the monthly fee, up to a conversation volume we set based on your business.

What happens to my customers’ data?

It’s yours, and it’s used only to make your agent and your automations work.

How much does it cost?

We quote it in two parts: setup, at a fixed price, and a monthly fee for support and maintenance. The price depends on what the agent does, which tools we connect it to and how many tasks we automate. Tell us what you need and we’ll send you a written proposal with the exact price.

WhatsApp already has its own assistant. Why do I need you?

For a business with simple questions, it may be enough, and we’ll tell you so. We add what doesn’t come built in: we set it up with your business information, connect it to your spreadsheets, your booking system or your store, define when it hands off to a person and review the conversations every month to improve it.

Ignacio Zúñiga, director of Macaw

Who's behind the work

The team is led by Ignacio Zúñiga, who brings nearly 30 years of marketing experience with multinationals such as Citibank, The Walt Disney Company and Accenture, as well as with small and midsize businesses across many industries.

Learn more about Ignacio Zúñiga

Pairs well with

  • Websites

    Your agent also answers on your website, at any hour.

    Learn more
  • Digital campaigns

    Every inquiry your campaigns bring in, answered instantly.

    Learn more

What would you love to stop doing?

What happens next

  1. You reach out, on WhatsApp or through the form.
  2. We get on a free, 45-minute video call: you tell us what you want to achieve, and we tell you how we can help.
  3. If we need a deeper look at your business, we'll suggest an assessment. If you sign on for a business plan or a fractional CMO within 30 days of receiving it, we credit its full cost.
  4. We send you a written proposal with the exact price.

We reply within 24 hours, Monday through Friday.

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