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Online promotions

We connect your brand with the people who matter most to you.

Activations, promotions, coupons, trivia and online giveaways, built for whatever you need: launching a product, promoting an event, boosting sales, moving inventory or bringing customers back. We handle everything, from the official rules to the final report, and the participant list stays in your name.

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  • Official rules included
  • The participant data, in your name
  • A live dashboard to track participation
  • Co-branded prizes, if you’d like
  • You want to sell more around a key date.

  • You have followers, but you don’t know who they are.

  • People buy from you once and never come back.

No two promotions are alike.

We don’t have ready-made promotions we roll out from one client to the next. We start from what you want to achieve and design the promotion around it. Here are just a few examples:

If you want to…We can create…
Get people to try your productDiscount or free-gift coupons, with a code or QR code
Sell morePromotions with unique codes, instant-win prizes, entries via WhatsApp
Get to know your audienceTrivia, games and contests with sign-up
Bring customers backDigital punch cards, rewards clubs

In one study, a punch card that started with two free stamps got completed almost twice as often as a standard one: 34% versus 19%. (Nunes and Drèze, 2006)

Get people talking about youPhoto or video contests with voting
Grow your social followingInstagram and Facebook giveaways
  • If you want to…

    Get people to try your product

    We can create…

    Discount or free-gift coupons, with a code or QR code

  • If you want to…

    Sell more

    We can create…

    Promotions with unique codes, instant-win prizes, entries via WhatsApp

  • If you want to…

    Get to know your audience

    We can create…

    Trivia, games and contests with sign-up

  • If you want to…

    Bring customers back

    We can create…

    Digital punch cards, rewards clubs

    In one study, a punch card that started with two free stamps got completed almost twice as often as a standard one: 34% versus 19%. (Nunes and Drèze, 2006)

  • If you want to…

    Get people talking about you

    We can create…

    Photo or video contests with voting

  • If you want to…

    Grow your social following

    We can create…

    Instagram and Facebook giveaways

Don’t see your goal on the list, or have another idea? Tell us, and we’ll work it out together.

Every promotion includes: game design, platform development, official rules, a dashboard to track participation in real time, the participant data in your name, support throughout the promotion and a final report. Prizes and advertising to promote the campaign are not included.

How we work

  1. 1. You tell us what you want to achieve.

    Goal, audience, timing and prizes.

  2. 2. We propose the promotion.

    How it works, how it gets promoted and a fixed price.

  3. 3. We build it and test it.

    End to end, before it goes live.

  4. 4. We launch and measure.

    You follow participation in real time, and at the end we send you a report.

Frequently asked questions

Do you run promotions in stores or at events?

We don’t work with brand ambassadors or run on-site events. But an online promotion can start in your store: a QR code on the counter, the receipt or the packaging takes people straight to the entry.

How do people find out about it?

Through your social media, your website, your store or digital campaigns. Along with the proposal, we recommend how to promote it.

Who provides the prizes?

You do, or a brand that contributes them in exchange for exposure: if you’d like, we set up the co-branding. Either way, we help you choose prizes that make sense for your goal.

Do I need official rules?

Yes. Every promotion with prizes needs them, and we draft them along with the promotion. Depending on the type of promotion and where it runs, they may need a lawyer’s review or a permit, which are handled separately.

Is the participant data mine?

Yes. The list stays in your name, with each participant’s consent, so you can reach out to them again.

How long does it take to get ready?

It depends on how it works: a giveaway is very different from a multi-stage game built from scratch. Along with the proposal, we give you a launch date.

Why not just offer a discount?

Sometimes a discount is the right call, and we’ll tell you so. But a discount for everyone, over and over, trains your customers to buy only on sale. A promotion designed around your goal sells, and it also leaves you with data and customers who come back.

There are free giveaway apps. Why do I need you?

For a simple Instagram giveaway, an app is enough, and we’ll tell you so. We come in when you want more: a game designed around your goal, official rules, co-branded prizes, a dashboard to track participation and the data in your name.

How much does it cost?

It depends on how the promotion works and how long it runs. Tell us what you want to achieve and we’ll send you a proposal with a fixed price.

Ignacio Zúñiga, director of Macaw

Who's behind the work

The team is led by Ignacio Zúñiga, who brings nearly 30 years of marketing experience with multinationals such as Citibank, The Walt Disney Company and Accenture, as well as with small and midsize businesses across many industries.

Learn more about Ignacio Zúñiga

Pairs well with

  • Digital campaigns

    So your promotion reaches far more people than just your followers.

    Learn more
  • Automation & AI

    An agent that answers participants’ questions on WhatsApp and lets them know if they won.

    Learn more

Who do you want to connect your brand with?

What happens next

  1. You reach out, on WhatsApp or through the form.
  2. We get on a free, 45-minute video call: you tell us what you want to achieve, and we tell you how we can help.
  3. If we need a deeper look at your business, we'll suggest an assessment. If you sign on for a business plan or a fractional CMO within 30 days of receiving it, we credit its full cost.
  4. We send you a written proposal with the exact price.

We reply within 24 hours, Monday through Friday.

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